For almost every popular TV show, people online have produced memes about them. A clip or a frame that goes viral for whatever reason, which earned the show a different kind of recognition online. The internet is filled with memes, and people love them. They use it to express their feelings, tell jokes, and connect with others even when they are on the other side of the world. Usually, the creation of a meme doesn’t happen on purpose; it’s not part of a huge marketing campaign meant to expose people to the original piece. It just happens, and if it helps introduce the media piece to a wider audience, then that is just a bonus.
One streaming platform, however, has chosen to harness the power of memes and turn it into a marketing advantage. By building campaigns that rely on meme culture, it highlights each piece of content in a sharp, immediately recognizable way. This is an approach Apple TV has applied to several of its most highly anticipated shows, and one it has refined to near perfection. The most recent example of this strategy can be seen in the marketing for Pluribus.
There are several traditional ways a piece of media can be marketed to the world. A TV show produced by large media outlets usually has trailers, billboards, and social media to help introduce the piece and prepare the audience for what’s to come. But that is mostly where the marketing ends. Popular streaming platforms don’t really see the need to go out of their way to push their content, so one doesn’t get to see a lot of creative endeavors from marketing departments.
That is not the case for Apple TV, especially not for shows like Pluribus. From day one, the streaming platform has shown nothing but creativity and proved that they are not messing around when it comes to marketing this show.